Business Model

Resources and assets

Technology leadership

220.8
’000 km FOCL network, including:
147.1
’000 km backbone network
>203
’000 base stations

Service- and partnership-based digital ecosystem

  • Joint projects with ICS Holding
  • Digital Holding — a joint venture in Uzbekistan intended to become the technological leader in Central Asia’s largest telecommunications market
  • START — an actively growing video service in Russia

Balanced (offline and online) sales system

  • A new store format Experience Store
  • Own online store on AliExpress

Accumulated aggregated customer data

  • Big Data
  • Personalised offers

Strong brand and loyal customers

No. 6
among the strongest Russian brands

Highly skilled team


Brand portfolio

Megafon
Yota

Products and Services

Mobile services

Fixed-line services

Digital products and services

Sales of handsets and accessories

Results

Customers

74.4
million
customer base

Employees

RUB
503.3 million
social benefits
89%
employee engagement
66%
customer satisfaction index (CSI)
customer satisfaction index (CSI)
customer satisfaction index (CSI)
2,825
taken external training programmes
taken external training programmes
Employees working in
Agile
teams

Society

87%
of russian population covered by 4G/LTE network
RUB
429.7 million

charity expenses

90% spent on developing an accessible digital environment

>130
’000
individual beneficiaries
individual beneficiaries

Shareholders

RUB
354.2 billion
total revenue
RUB
66.3 billion
net profit
RUB
147.7 billion
OIBDA
RUB
70.0 billion
dividends

Revenue breakdown in 2021, %

Revenue breakdown in 2021, %